FOR IMMEDIATE RELEASE
LUCENT TECHNOLOGIES JOINS MOSPORT
FAMILY OF CORPORATE SPONSORS
Bowmanville, ON - August 23, 1999: Mosport International Raceway is proud to welcome Lucent Technologies as a new corporate sponsor. Already involved in team sponsorship, Lucent Technologies will present the Canadian Formula Ford Championship Series and the Canada G.T. Challenge Cup Series events as part of the UAP/NAPA - Canadian Auction Group 250 CASCAR weekend August 27-29, 1999.
"We are extremely pleased to welcome Lucent Technologies to Mosport" commented Executive Raceway Director, Myles Brandt. "When Lucent Technologies contacted us about getting involved with the Canadian Auction Group 250 weekend it was refreshing to see a corporation leverage its marketing in motorsports through both team and event sponsorship. By presenting the Canada G.T. Challenge Cup and Formula 1600 races Lucent Technologies will be able to use the events for client entertainment and hospitality as well as get exposure to thousands of fans at the track, and millions of viewers tuning in to the television coverage. We look forward to their long association with Mosport."
"We’re delighted to be involved in these exciting motorsports events," said Heather Gamble, area vice president of marketing for Lucent Technologies Canada. "This is a sport known for breathtaking speed. It’s a good fit for a company like Lucent where we continue to break speed records in the development of communications technology and our response to market. Our customers and employees are excited about the ‘Lucent Days’ at the track and will be there in force to cheer on the teams."
The Canadian Auction Group 250 presented by UAP/NAPA Auto parts takes place August 27-29, 1999. It's the third of a four race National Championship for the CASCAR Super Series. The Canadian Formula Ford Championship Series will take the green flag at 10:00 am Sunday August 29th for their feature race, with the Canada G.T. Challenge Cup Series feature race immediately following at 10:45 am.
Lucent Technologies, headquartered in Murray Hill, New Jersey, designs, builds and delivers a wide range of public and private networks, communications systems and software, data networking systems, business telephone systems and microelectronics components. Bell Labs is the research and development arm for the company. In Canada, Lucent is headquartered in Toronto and has 780 employees in major centres across the country. More information on Lucent in Canada can be found at its web site at http://www.lucent.ca.
For further information contact:
Glenn Butt Valery Vollenweider
Mosport International Raceway Lucent Technologies Canada
(905) 983-9141 (416) 756-5024